Happy 2010!  It's a new year and depending on how you prefer to calculate it, a new decade.  The world of marketing has changed pretty dramatically in the last year, let alone the last 10.  Let's look at a couple of ways that marketing has changed.

1. Social Media - In 2009 alone, social media exploded as a marketing medium.  Marketing professionals are still trying to figure out how to use Twitter and Facebook effectively to communicate with their audiences.  It may seem kind of silly but it takes some serious thought to create a social media strategy that will reach your target audience and engage them to keep coming back.
2. Video Online - MOVE has been producing videos throughout our 25-year history.  In that time we've seen plenty of things change.  Formats like Betacam and even DVcam are almost obsolete now.  But almost more dramatic is how accessible video has become online.  YouTube made it very simple for anyone to put a video online.  And because anyone can do it, it became almost a requirement for websites.  The quality of videos that can be shown online has improved greatly in the last couple of years too.  It used to take a long time to stream a very small video online but now internet and video technology has improved to be able to stream high quality video without any interruption or waiting. 
3. Budget -  Ok, I know, no one really needs to be told this but in the last couple of years, marketing budgets have contracted dramatically.  It hasn't just hit one sector or size of company either, it's everywhere.  But companies still need to do marketing.  They still need to communicate with their customers.  So as marketing professionals, we have to be creative about what we do.  We need to help our clients repurpose content in new ways and spend their money on projects that will create the most impact with their budget. 

Through all these changes, and many more, we at MOVE have held on to the belief that the best way to move people is by telling them a story.  Whether it's in automotive, education or publishing, every product or service has a story that is unique.  And every story has the power to move people to action.  As we begin 2010, we're looking forward to helping our clients move ahead...further...faster.