How do you tell your brand story?
It’s no secret that well-written content and a sound marketing strategy are essential for businesses’ PowerPoint presentations. Being an integrated marketing communications agency, we have our own take on this topic. “While the story of your presentation always comes first, it’s equally important to have a robust channel to communicate your story,” said Don Hart, MOVE President.

Re-invent your elevator speech with the iPad
To deliver clients’ content more effectively, MOVE Communications has been defying traditional PowerPoint presentations. They don’t just move left to right, but up and down. The presentations also zoom in and out of headlines and bulleted lists and incorporate video, audio, animation and images that fade into the next slide.

For the iPad presentations are created in Keynote, Apple’s version of PowerPoint. Since flash is not compatible with Apple, MOVE designers add their own flash-like feel. “We give the illusion of moving around a larger space when really it’s a linear presentation,” said Claire Harold, Graphic Designer and iPad Developer for Claire Harold Design.*

See for yourself!

Ready when you are
The result is a contemporary, richly designed, non-linear iPad presentation that grabs the audience’s attention. “It takes it beyond just getting out information,” MOVIAN Interactive Designer, Jim Pinard said. “By communicating visually, the presentation captures the audience’s attention so they absorb more information.”

Not to mention, your presentation is easily accessible no matter where you are—be it an elevator or a business meeting. It’s one of those conveniences that will make you wonder how you ever did without. “Using Keynote as a mobile, marketing tool on the iPad is a quick and easy way to get the most ‘wow’ into your on-the-go presentation,” said Nikki Paffi, MOVE Art Director.

Separating you from the competition
Whoever or wherever your audience is, they are sure to be impressed. “When people see an ad they like, it makes them like the company or brand associated with it. The same can be said of your iPad presentation,” said Pinard. “It quickly transcends from a presentation of information to a persuasive Public Relations campaign.” The research backs him up. According to a Yudu report, “Interactive ads on the iPad were consistently better received than static print advertising.”

Watch for more iPad series posts and let us know how we can set your next presentation in motion.

*From March 2010-March 2011, Harold was a MOVE Communications employee. She now owns her own business in Chicago, Claire Harold Design.