Cornerstone UniversityBrand Development
In an already crowded higher education market, Cornerstone University (CU) wanted to increase their undergraduate enrollment as well as alumni donations to the school. They hired MOVE to conduct a communications audit and refresh the Cornerstone University brand. MOVE helped CU drive home its message with the powerful brand promise, “Build a Life That Matters.” This resulted in an increase in student enrollment and prompted alumni donations to CU. Both were definitely a move in the right direction.
“We were very pleased with the brand work performed by MOVE. They skillfully navigated our leadership team through a thorough introspection of our ethos and our assets. That work, combined with a survey of the competitive landscape, led us to develop the Build a Life that Matters campaign.”
–Joe Stowell, President, Cornerstone University